Festival and Events

Executive Summary The philanthropy sector is large and growing, and has substantial assets at its disposal. brag charities today form an increasingly important part for the local economy and also promoting ruddy active at the same time (Fill, Groan and Fairly, 2012). deal your racquets A racquet sports liberality import organized by comet-like Family. It is a unique sport charity causa as it whole focuses on racquet based sports, organized to raise funds to help and support ace parents in the State of Victoria, Australia. Serve your racquets S to be held at major sporting venues in and around the city of Melbourne on the last two weeks of November 2013 with local celebrities taking part in the games to promote the noble ingest aimed at promoting family tumesceness and healthy living. While sport involution continues to represent a prominent vista of vacuous and recreation, there has also been a pronounced shift toward support of chari display board causes for both ma n-to-man consumers and corporations (King, 2001). Giving to charity is a complex decision driven by a variety of motives.Research has shown that reciprocity is an important motivating factor for charitable donations among young professionals today (Fill, Funk and Obrien, 2010). Reciprocity involves an individual give to charity because he or she has benefited from, or anticipates benefiting from, the charitys central activities. Research has also suggested motives cerebrate to inherent postulate of donors such as self-esteem and the need to help others (Ruthenium, 2000, as cited in Fill, Funk and Obrien, 2010). 1 . Serve your racquetsThe idea/theme of this sports charity is that it only focuses on racquet sports such as tennis, badminton, squash and table tennis and etc to raise funds for bingle parents facing difficulties in their everyday life. It is a unique charity pillow slip which is open to he public all over a period of the last 2 weeks in the month of November 2013, allowing more participation from the public. What makes it exciting is that participants of the termination is allowed to wear any costumes they like as want it is not revealing or indecent clothing. The principle of Serve your racquetsThe aim of Serve your racquets Is to educate the great community in order to increase their awareness of everyday problems/challenges faced by single parents. To do this, sports is involved as it is the most common activities in the world, with participation in very country and at all levels of society. Sports look at a strong history all levels of society which in turn allows both the participants and the public at large to help those in need by meaner of education and awareness and living a healthy lifestyle at the same time (Fill, Groan and Fairly, 2012).Here is the general outline of the aspiration of the sports charity event concept The purpose of this concept is so that once completed, evaluations can be through with(p) to see if the event can be delivered successfully within the available timeshare and resources. This process is known as the feasibility study (Allen, Harris and McDonnell, 2008). There are three steps in the feasibility study related to events. 1 . The merchandise screen 2. The operations screen 3. The financial screen The marketing screen involves examining how the target area audience of the event is likely to respond to the event concept (All et al. 008). This meaner that the event managers pull up stakes need to hire a great deal of attention to media responses and the responses (feedbacks) of those who hear about the event concept. situation successfully, and whether the event managers suck these skills and resources or have access to them (Allen et al. 2002). In this case any resources or skills required or the event are generously available, such as security, medical standby services and food stalls. This screen examines whether the event organization has the sufficient financial commitm ent, sponsorship and revenue to undertake the event (Allen et al. 008). Optimistically the event will have some form of sponsorship support as described in the stakeholder section, and if objectives are reached there will be a profit of over hundred railyard dollars. The key target of the event The goals of the Serve your racquets Event is to 1. To raise funds to help and support single parents. 2. To attract at least ten thousand attendees during the 2 weakling events. 3. Raise over two hundred and fifty thousand dollars in participation fees alone. 4.To earn recognition from all stakeholders (including the public) during the event to formulate it into a major event. 2. The stakeholders of Serve your racquets Event. L. The organizer Starry Family as the main organizer that will be running the event. II. Internal stave (or Volunteers) The event will require area managers who coordinate the activities in each area (in and around the City of Melbourne), guidance staff who inform and d irect attendees and participants, medics for health and emergency services and security in case of any casteless activities and disturbances.Ill. Event planner/manager Event planner and general manager who coordinates and provides logistics for the event. The people who signed up for the event or attending to watch the events. There will be those that come to the event for stringently for entertainment reasons, and those who will get involved in buying and dish outing merchandise. V. Sponsors In the recent decades, sponsorship is no longer seen as a measure of goodwill, but a primary promotional tool in the market mix (Con appearance, 2004). Therefore it is very likely that this event will receive some benefits from sponsors.VI. Media The many forms of media that will be used to promote and advertise the event is through social media websites, radio on with newspaper advertisements with exposit such as date, venue, participant fees and other important event details that partici pants may be interested in. 3. Marketing/Promotion With technology growing at a fast pace, marketing/promoting the Serve your racquets event through certain media sources can result in positive revenue and fix more attention to the not only fans of the sports but the broader audience.With the rapid growth in social media websites and the easy-to-access idealistic through smart phone APS, this form of marketing can become very beneficial in the long run (Wolf, Here, and Walker, 2013). The most commonly used websites to promote a sport charity event through social media are Faceable and Twitter. Besides that, advertisement will be do on newspapers with announcements on the radio. Marketing this event through social media websites can be a very handy way to create awareness and recognition as Faceable has received more than 1. Billion visits a week and cheep receives more than 400 million visits a month (Sullivan, 012). A website linked by social media coat will provide the even t details such as date, venue, fees and other important event details that participants may be interested in. 4. Contested Meaning Other important decisions that need to be made whilst developing an event concept is the duration of the event and the season, days and times when the event will be held (Allen et al. 2002). The event will be held on the last two weeks of November.Reason being that though it is an outdoor and interior event the good weather conditions are beneficial as more people would be free to go out as often as possible. The two weakling events will start on Sunday the seventeenth of November and it will end on Saturday the thirtieth of November. The event times are Weekdays, am pm Weekend, loam pm The weekdays are predicted to attract the seniors and non workers, while the weekend is predicted to attract families and young adults who work on weekdays.The event is expected to be held at the Rod Lever Arena and at the Melbourne Convention and exposition Centre. T he reason of the choice of venues is that both forces venues has very good access to public transportation and both venues as ample of space to host various racquet games. 6. Community Benefit At least 40% of the self-possessed fees will be used to cover necessary expenses incurred during the event. Meanwhile, the rest of the 60% of the collected fees along all personal and pledged donations will go 100% directly to Starry Family for the benefits of single parents in the State of Victoria.This will help improve and provide a sustainable path for thousands of single parents. Besides that, the local community has the opportunity to take part in the events to exercise further boosting the cast 7. Estimated Economic Impact Starry Family as the organizer will have to rent booths, and tents on venues, generating income for the host of the respective sporting venues. Starry Family will also be setting up booths for sport retailers to sell their sport equipment and merchandise as well as souvenirs for the event.Attendees and/or participants will likely spend funds both at the event and in the surrounding community (those traveling to the sporting venues). This will for sure boost revenue for businesses located in and round the city as well as fashioning full use of the public transport. 9. List of sponsors Request for sponsorship has been made to the Commonwealth Bank (Australias largest bank), Rebel Sport (sporting and leisure equipment retailer), Mercer (global leader in HER and related financial advice), The City of Melbourne (as the venue partner) and Woolworth (Australias largest food retailer). 0. Media and broadcast insurance coverage There will be media coverage by Channel Ten, BBC local radio as well as the Herald Sun newspaper to report on the highlights and latest happenings during the event. 1 1 . quest Government funding Request has been made to the State Government of Victoria for funds to partially over the cost of organizing the event if 100% o f all personal and pledged donations are to be made to singleness (Australias biggest charity for single parents).The contribution of recreation and charity motives in the development of attachment demonstrates motives related to leisure including escape, social, competency, and intellectual. With motives related to charitable giving such as reciprocity, self-esteem, need to help others, and desire to improve the charity play a part in a sport event taking on intensify importance and greater meaning for participants (Wolf, Here, and walker, 2013).