Individual Consumer Decision-Making Process Paper Essay

Individual Consumer Decision-Making Process Paper - Essay ExampleIn this paper, we will discuss the slipway marketers can use the consumer decision-making process to drive buyers actions. The paper will also imply a discussion on the impact of marketing on consumer satisfaction.As Tatum (n.d.) states, with most node purchase process models, the approach begins with the determination by the consumer that he or she has a need or a want that must be fulfilled. At this stage of consumer buying process, consumers identify their needs and and so carryout a search for the avail satisfactory alternatives. At this stage, marketers determine the needs of the nodes to know what strategies they should use to make pot buy their carrefours. Moreover, marketers can look at various aspects of the requirements of the customers to know whether their marketing strategies will be able to drive customer focus or they need some modifications to make their ingatherings attractive for the customers .Problem experience stage is of great importance in the overall consumer buying process because this is the stage when a customer makes out whether he/she should continue with the buying process or not. This stage is dependent somewhat on the marketing of products. i.e. people first look at the advertisements of new products and then if they like some exceptional product, they make up their mind to continue the buying process.At this stage of the buying process, a customer searches for some available alternatives which are similar to the product they are intending to buy. If they find some better product from the same product range, they shift their choice to that item and discard their decision to buy the already chosen product. Consumers explore promotional materials and products history gain information about the desired product (Stroebel, 2011). From the perspective of consumers, search for the alternatives refer to the search for companies that manufacture the desired produc t. Marketers can play a decisive role at this stage